Hi, I'm Frankelly Valdez! 👋🏼
I'm a Product Designer based in Philly
I'm currently a full-time Product Designer at IKEA, where I design digital products aimed at improving everyday life for many people. With a focus on user-centered design and data-driven decision making, I'm passionate about creating experiences that are both functional and visually appealing.
Featured Projects
Here are a couple of case studies for projects I've recently worked on, they were crafted with love and attention to detail. ❤️
IKEA Local Store Page Redesign
March 2022 – 3 Months
Product Design
Research
UX Design
In this project I helped redesign the IKEA local store page template to help boost website traffic, user engagement, search engine ranking, and reduce bounce rates.
View Case StudyClient Site Homepage Redesign
August 2016 - 3 Months
Product Design
Research
UX Design
eMoney Advisor provides a suite of financial products to help financial advisors and their customers talk about money. In this project, I helped bring a fresh new look to their client site homepage. 👀
Organization
eMoney Advisor, LLC
View Case StudyClient Site Spending Redesign
January 2018 – 3 Months
Product Design
Research
UX Design
I helped redesign the spending section of the client site to reflect the recently adapted component library and worked with our client support team to develop new features.💪🏼
Organization
eMoney Advisor, LLC
View Case StudyGeneral Design Work
Since I come from a generalist design background, some people may consider me a multifaceted designer. Here’s a little taste of other things I can do.

FrankThreads
Branding and identity, e-commerce web design

Marker Investments
Branding and identity, custom web design and development

Jawn Stickers
Custom print merchandise design

About
Award-winning Product Designer with 10+ years of experience in user-centric design for various industries, including startups, Fintech, SaaS, e-commerce, small businesses, and more. Skilled in collaborating with cross-functional internal and external teams to deliver joyful experiences and improve the customer journey on both local and global scale.
In his spare time, he likes to take beautiful photos, interview people on his podcast, and make music. He also likes spending quality time with his family. He reads a lot and believes that every day should be used to learn something new. Here’s his reading list.
Things I like to brag about

Branding and identity, e-commerce web design

Branding and identity, e-commerce web design

Branding and identity, e-commerce web design
What some people are saying about me
"His empathy and desire to understand the users resulted in intuitive and desirable interfaces that were quickly adopted by stakeholders. If I were to build my Product Team today, no doubt, Frankelly would be the first designer I would ask to come on board!"

Galina Sidarenka
Staff Product Manager @ CNN Business
"I had the great pleasure of being on the same team as Frankelly at eMoney. I found that his designs always addressed the various stakeholders' requests, while ultimately keeping the user in the forefront."

Caroline Byler
Product Manager @ Envestnet
"Frankelly lives and breathes the user experience. He has an amazing talent for taking a challenging and cumbersome experience and turning it into something simple and enjoyable for all users."

Holly Cusack
AVP, Application Development @ Lincoln Financial Group
"His passion for bringing joyful user experiences to everyone is what separates him from other designers. His keen ability to perform interviews and usability tests with users will lead to comfortable, well-designed user experiences."

Brandon Au
Software Engineer @ OpenGov
"He is also a very wonderful person to work with. He is personable, collaborative, and supportive of all his teammates. He is eager to learn from others and has an excellent understanding of how to best partner with User Research."

Justin Davis
Senior User Experience Researcher @ Fidelity Investments
"Working with Frankelly has been a true pleasure. He is super easy to work with, dedicated, hardworking, and shows a true eye for design. He always strives to create solutions that are both visually striking, but also simple and intuitive."

Belcky Bayard
Front-End Web Developer @ Vistar Media
"Frankelly is a true team player and collaborator, he fostered a positive work environment and encouraged collaboration among all team members. His positive attitude and dedication to his craft made him a pleasure to work with."

Bryan Mey
Senior Software Engineer @ Villanova Tech